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The D2C Atlas
Growth playbook / 45 of 76Public research · Accessed 2026-10-05

Undress Code

Fashion / collections & occasion

Headquarters

Poland · Lingerie & fashion

Acquisition · observed

Party edits and new collections; community acquisition via email.

Conversion · observed

Bodysuits, dresses, and lingerie, size selection and first-purchase discount.

Repeat & retention · observed

Acquisition announces launches and event invitations; loyalty programme not verified.

The growth sequence / our inference

How Undress Code's loop likely runs.

Built from the public tactics above. It is a reading of the mechanism, not the brand's internal strategy, and seeing a tactic doesn't prove it caused growth.

  1. 01

    Occasion/collection

  2. 02

    Garment and size

  3. 03

    First look experience

  4. 04

    Complete another look

Two tests worth running / proposed

What we'd test next.

Recommendations to try, not confirmed strategies. Compare randomly assigned groups within the eligible audience and read the KPI alongside incremental margin.

Test 1

Occasion look with available size

Trigger / audience
Lead states occasion and has shown interest in an edit
Proposed action
Present edit set with variations in their size
Main KPI
Orders retained per eligible recipient
Measurement window
One full purchase/renewal cycle; set duration with historical data before test

Test 2

Complete the first bodysuit

Trigger / audience
Buyer keeps bodysuit and states style/occasion
Proposed action
Propose combinable skirt or piece from catalogue validated by styling
Main KPI
Second order margin after returns
Measurement window
One full purchase/renewal cycle; set duration with historical data before test

Evidence limit

Internal CRM campaigns or return rate by size are unknown. No product has been purchased and no customer inbox has been observed.

Sources