Yoto’s growth playbook: from $16.5m to $180m in four years.
How a children’s audio player grew into a household shelf of cards and content. Source-linked, with reported facts and hypotheses kept apart.
Read the playbook✳ For people growing consumer brands
Good company.
Better thinking.
A community for the people growing consumer brands, with interviews, original research and conversations about the work.
Free to join.
Who it’s for
For the people growing consumer brands.
Founders, growth leaders, and the people running brand, CRM and ecommerce. Meet peers, compare decisions, and share what you’re learning.
FoundersGrowth & brandCRM & lifecycleEcommerce
01 / Original research
Inside consumer-brand growth.
Explore the business models, customer journeys and decisions behind consumer brands.
Growth playbook / Huel
Huel: from a boring shake to a €1bn exit.
131 real posts, ads, emails and pages across five channels, and the measurement switch underneath.
The D2C Atlas / Public playbooks
The D2C Atlas is open.
Consumer brands, growth models and sources. Each claim is labelled by how well it is evidenced.
Checkout / First 30 days
What ten DTC brands do with their first 30 days.
Ten brands, five pairs, three clocks. Public research is complete; controlled fieldwork has not been run yet.
BrandMarketCategory
YotoPlayUnited KingdomKids audio · hardware + contentKoRoGermanySnacks · bulkDASHUnited KingdomFruit-infused waterSimmer EatsUnited KingdomPrepared meals · subscriptionPublic research subjects, not member companies or endorsements.
02 / Interviews
The decisions behind the brands.
Interview series · In development
Conversations about the choices, trade-offs and lessons behind growing a consumer brand.
03 / Community
What happens inside.
A WhatsApp community, organized in focused rooms. Bring the question on your desk and get answers from people doing the same work — not vendors, not gurus. Membership is by application.
Introductions
Who you are, what you're building, and the decision on your desk this month.
The weekly thread
One growth question, answered by the people who have lived it.
Growth questions
Retention, paid, pricing, launches. Ask, and peers answer from experience.
Research room
We take the latest playbook apart together, and argue about what holds.
Asks & offers
Hiring, introductions, tools and favours between members.
Small tables
Occasional dinners and calls in small groups, online and in person.
- Planned setupRooms go live when the community space opens. Applying now puts you in the first group.
- Small-table conversations
- Thoughtful introductions
- Real challenges, shared
Come for the thinking.
Stay for the company.
For people growing consumer brands.
Join the community