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The D2C Atlas
Growth playbook / 75 of 76Public research · Accessed 2026-10-05

Ty Nant

Water / cases / B2C+B2B

Headquarters

United Kingdom · Food & drink

Acquisition · observed

Shop page presents waters and different packaging; design positioning.

Conversion · observed

Formats by cases and pallets, with sparkling/still water.

Repeat & retention · observed

D2C subscription or loyalty not confirmed; volume guidance exists.

The growth sequence / our inference

How Ty Nant's loop likely runs.

Built from the public tactics above. It is a reading of the mechanism, not the brand's internal strategy, and seeing a tactic doesn't prove it caused growth.

  1. 01

    Hypothesis: home/event/hospitality use

  2. 02

    Choose format

  3. 03

    Buy volume

  4. 04

    Replenish

Two tests worth running / proposed

What we'd test next.

Recommendations to try, not confirmed strategies. Compare randomly assigned groups within the eligible audience and read the KPI alongside incremental margin.

Test 1

Format by occasion and volume

Trigger / audience
Adult lead declares home/event/hospitality and quantity
Proposed action
Show case or quote based on format and actual need
Main KPI
Margin of closed orders per lead and segment
Measurement window
One full purchase/renewal cycle; set duration with historical data before test

Test 2

Replenishment of previous format

Trigger / audience
Identified customer repeats event or consumption and available channel
Proposed action
Reminder of previous format with confirmed current quantity
Main KPI
Margin of next order per eligible customer
Measurement window
One full purchase/renewal cycle; set duration with historical data before test

Evidence limit

Page does not credit an active D2C checkout for all formats; mixed model. No product has been purchased and no customer inbox has been observed.

Sources

  • tynant.com

    Primary brand source (self-description) · accessed 2026-10-05