D2C HOUSEJoin the community
The D2C Atlas
Growth playbook / 07 of 76Public research · Accessed 2026-10-05

Scrumbles

Pets / subscription and rewards

Headquarters

United Kingdom · Pet food · subscription

Acquisition · observed

Separate offer for dog and cat food and treats.

Conversion · observed

Subscription discount with management of skips/changes/cancellation.

Repeat & retention · observed

Gift credit and rewards for recurring customers.

The growth sequence / our inference

How Scrumbles's loop likely runs.

Built from the public tactics above. It is a reading of the mechanism, not the brand's internal strategy, and seeing a tactic doesn't prove it caused growth.

  1. 01

    Chosen food

  2. 02

    Regular delivery

  3. 03

    Frequency adjustment

  4. 04

    Complementary treats

Two tests worth running / proposed

What we'd test next.

Recommendations to try, not confirmed strategies. Compare randomly assigned groups within the eligible audience and read the KPI alongside incremental margin.

Test 1

Actual bag pace

Trigger / audience
Subscriber declares excess or lack of food
Proposed action
Adjust next delivery with consumption and bag size
Main KPI
Net renewal without stock pause
Measurement window
One full purchase/renewal cycle; set duration with historical data before the test

Test 2

Treat within the shipment

Trigger / audience
Recurring customer interested in treats
Proposed action
Offer appropriate treat for their pet in the existing shipment
Main KPI
Incremental margin per shipment
Measurement window
One full purchase/renewal cycle; set duration with historical data before the test

Evidence limit

Loyalty rate or margin from credits/gifts are unknown. No product has been purchased and no customer inbox has been observed.

Sources