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The D2C Atlas
Growth playbook / 71 of 76Public research · Accessed 2026-10-05

Rehab

Hair care / dose and routine

Headquarters

United Kingdom · Personal care

Acquisition · observed

Shop for oil capsules, routines, and launch sign-ups.

Conversion · observed

Routine bundles and waitlists for sold-out editions.

Repeat & retention · observed

Dose Delivery announced as subscription with gift and incentive.

The growth sequence / our inference

How Rehab's loop likely runs.

Built from the public tactics above. It is a reading of the mechanism, not the brand's internal strategy, and seeing a tactic doesn't prove it caused growth.

  1. 01

    Trial/purchase capsule

  2. 02

    Guided use

  3. 03

    Chosen routine

  4. 04

    Dose Delivery

Two tests worth running / proposed

What we'd test next.

Recommendations to try, not confirmed strategies. Compare randomly assigned groups within the eligible audience and read the KPI alongside incremental margin.

Test 1

Capsules to Dose Delivery

Trigger / audience
Buyer retains capsules and states usage frequency
Proposed action
Explain Dose Delivery quantity/frequency and alternative one-off purchase
Main KPI
Margin after two deliveries per eligible buyer
Measurement window
One full purchase/renewal cycle; fix duration with historical data before test

Test 2

Waitlist with relevant alternative

Trigger / audience
Adult accepts sold-out edition alert; valid alternative exists
Proposed action
Notify of actual restock or similar routine explained as alternative
Main KPI
Net orders per waitlist contact
Measurement window
One full purchase/renewal cycle; fix duration with historical data before test

Evidence limit

Efficacy is not validated; subscription gift and discount require current terms. No product has been purchased and no customer inbox has been observed.

Sources