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The D2C Atlas
Growth playbook / 38 of 76Public research · Accessed 2026-10-05

Ninesquared

Sport / clubs / B2B2C

Headquarters

Italy · Volleyball sportswear

Acquisition · observed

Teamwear route for volleyball clubs, catalogues and international events.

Conversion · observed

Customised uniforms and merchandising for teams.

Repeat & retention · observed

Club seasons and new squads open successive orders.

The growth sequence / our inference

How Ninesquared's loop likely runs.

Built from the public tactics above. It is a reading of the mechanism, not the brand's internal strategy, and seeing a tactic doesn't prove it caused growth.

  1. 01

    Interested club

  2. 02

    Personalised collection

  3. 03

    Players and community

  4. 04

    Next season

Two tests worth running / proposed

What we'd test next.

Recommendations to try, not confirmed strategies. Compare randomly assigned groups within the eligible audience and read the KPI alongside incremental margin.

Test 1

From club to voluntary merchandising

Trigger / audience
Club has approved collection and permitted channel for supporters
Proposed action
Merchandising drop for subscribed players/families
Main KPI
Incremental merchandising margin per activated club
Measurement window
A complete purchase/renewal cycle; set duration with historical data before the test

Test 2

Seasonal repurchase

Trigger / audience
Club manager declares calendar and squad changes
Proposed action
Repurchase budget with approved sizes and designs
Main KPI
Margin of closed orders per eligible club
Measurement window
A complete purchase/renewal cycle; set duration with historical data before the test

Evidence limit

Relevant B2B2C model: not a pure D2C brand and growth may come from clubs. No product has been purchased and no customer inbox has been observed.

Sources