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The D2C Atlas
Growth playbook / 42 of 76Public research · Accessed 2026-10-05

MCS Formulas

Supplements / subscription

Headquarters

Netherlands · Supplements · direct

Acquisition · observed

Catalogue by product categories and content on their commercial use.

Conversion · observed

Packs and subscription option with discount on the consulted product page.

Repeat & retention · observed

Recurring delivery of customer's selected SKUs.

The growth sequence / our inference

How MCS Formulas's loop likely runs.

Built from the public tactics above. It is a reading of the mechanism, not the brand's internal strategy, and seeing a tactic doesn't prove it caused growth.

  1. 01

    Choose product

  2. 02

    First order

  3. 03

    Reorder the same SKU

  4. 04

    Continuity

Two tests worth running / proposed

What we'd test next.

Recommendations to try, not confirmed strategies. Compare randomly assigned groups within the eligible audience and read the KPI alongside incremental margin.

Test 1

Same SKU replenishment reminder

Trigger / audience
One-off customer reaches observed purchase interval
Proposed action
Offer a new purchase of the same product and explain available subscription
Main KPI
Net replenishment margin per eligible customer
Measurement window
One full purchase/renewal cycle; set duration with historical data before the test

Test 2

Frequency versus cancellation

Trigger / audience
Subscriber declares excess product
Proposed action
Help manage truly allowed delivery options
Main KPI
Next paid renewal without complaint
Measurement window
One full purchase/renewal cycle; set duration with historical data before the test

Evidence limit

Offer is documented, without validating medical effects or supplement interactions. No product has been purchased and no customer inbox has been observed.

Sources